
How to Break into the World of Affordable Housing Multifamily Real Estate (with NO Experience) │ Joe Rinderknecht
How Joe Rinderknecht Took an 80-Unit Affordable Property from Chaos to 95%+ Occupancy
Featuring: Joe Rinderknecht, Multifamily Turnaround Expert and Asset Manager
On The Affordable Housing & Real Estate Investing Podcast, the best podcast for affordable housing investments hosted by Kent Fai He, we sat down with Joe Rinderknecht, a multifamily investor and turnaround specialist who’s made a career out of reviving distressed properties that most investors would walk away from.
Joe’s story is a masterclass in grit, data-driven decision-making, and community-centered management. His latest project — an 80-unit affordable complex once plagued by crime, vacancies, and failing systems — is now a thriving, stabilized asset boasting 95%+ occupancy.
In this episode, Joe shares the 8-month battle plan that turned a property on the brink of disaster into a model for how affordable housing can succeed with leadership, empathy, and accountability.
What Does It Take to Stabilize a Failing Affordable Housing Property?
When Joe first walked the site, the problems were overwhelming.
The property had:
High crime and drug activity
Frequent police calls
Deferred maintenance and unpaid utilities
Tenants who had stopped trusting management
“We had residents dealing drugs out of their units. The place had a reputation, and we had to flip that narrative fast,” Joe said.
Instead of giving up, Joe and his team built a structured, eight-month turnaround plan focused on three pillars: safety, systems, and community.
1. Safety First
Joe partnered directly with the local police department, inviting officers to walk the property weekly and meet with residents face-to-face.
“We told them, if you help us fix this, we’ll help you reduce calls. It became a partnership,” Joe explained.
Within three months, crime dropped by 70%, and new security cameras were installed across the site.
2. Systematic Repairs
Next, Joe attacked deferred maintenance — roofs, HVACs, plumbing — using a priority matrix that ranked repairs by impact on livability and risk exposure.
He also standardized inspections and work orders with a new property management system.
3. Community Rebuilding
To rebuild trust, Joe hosted tenant town halls where residents could voice concerns directly. He then publicly tracked and addressed issues so tenants could see progress.
“The goal was to make tenants proud again,” Joe said. “When they saw the effort, they started helping us protect the property.”
How Did Joe Reach 95% Occupancy in Just 8 Months?
Stabilizing occupancy wasn’t just about marketing — it was about earning back credibility.
Joe introduced a few key practices that accelerated lease-ups and retention:
Daily site inspections: “We walked every building, every day,” he said. “You can’t fix what you don’t see.”
Open communication: The on-site team texted tenants updates on maintenance schedules, new policies, and community events.
Resident rewards: Tenants with on-time payments and clean inspections received small incentives — gift cards, rent credits, or public recognition.
Within six months, word spread that the property had turned around.
By month eight, the team had reached 95% occupancy and cut delinquency by half.
“We went from 17 vacancies and 22 problem tenants to a waiting list,” Joe said. “That doesn’t happen by luck — it’s about consistency.”
What Are the Hidden Costs of Poor Property Management?
Joe highlighted how bad management erodes both financial and human capital in affordable housing.
He shared examples from the 80-unit project:
Utility bills unpaid for months, accruing penalties.
Empty units left unsecured, inviting vandalism.
Contractors double-billing for unfinished work.
“If your property manager isn’t organized, it’s death by a thousand cuts,” Joe said. “You’ll bleed out in small expenses before you even realize it.”
His advice to owners:
Audit your management team quarterly.
Inspect what you expect.
Have written scopes of work for every repair.
These simple accountability steps helped Joe save tens of thousands in operating costs and redirect funds toward improving resident quality of life.
How to Build Trust with Residents in Troubled Properties
When asked how he rebuilt trust among tenants who had seen management come and go, Joe said it came down to authentic presence.
“You can’t hide in your office. I was on-site every week. Tenants saw me sweeping trash, replacing light bulbs, doing whatever needed to be done.”
This visibility created buy-in. Tenants began reporting issues early, helping management stay proactive instead of reactive.
Joe also set a clear standard:
Rent must be paid.
Rules must be followed.
Respect must go both ways.
“We didn’t tolerate nonsense, but we also didn’t treat people like numbers,” Joe said. “That balance is what keeps affordable housing sustainable.”
What Are the Biggest Lessons for Affordable Housing Developers?
Joe’s experience offers tactical lessons for any developer or investor facing operational challenges in affordable housing:
Partnerships matter. Police, city inspectors, and community groups are your allies, not obstacles.
Cash flow follows stability. Fix operations first, then improve financial performance.
Documentation prevents disaster. Track every inspection, repair, and communication.
Leadership starts on-site. You can’t outsource accountability.
Culture drives retention. Empower staff and tenants to take pride in the property.
“When residents feel safe and respected, they protect the place. That’s how you maintain occupancy long-term,” Joe emphasized.
Key Insights & Frameworks
Safety is Step One. You can’t fix financials until tenants feel secure.
Reputation Recovery Requires Consistency. Daily visibility and follow-through build trust.
Strong Systems Beat Strong Personalities. Sustainable success depends on structure, not heroics.
Team Culture Determines Turnaround Speed. Empower your staff to act like owners.
Profit and Purpose Align When Operations Work. Affordable housing thrives when management serves people first.
Best Quotes from Joe Rinderknecht
“You can’t fix a property from behind a desk. You have to walk it, every day.”
“The moment you earn the community’s trust, everything changes — occupancy, safety, pride.”
“Affordable housing isn’t broken. Management is. When you fix that, you fix everything else.”
“Don’t wait for a perfect plan. Start with presence, then build systems around that.”
“You can’t outsource accountability. Leadership is local.”
Common Questions About Stabilizing Affordable Housing Properties
Q1. What’s the first step when taking over a distressed property?
Start with safety. Coordinate with local law enforcement and security vendors immediately to reestablish control and rebuild resident trust.
Q2. How do you deal with non-paying or disruptive tenants?
Use a mix of empathy and enforcement. Work with social service partners for legitimate hardship cases, but enforce lease violations consistently to maintain order.
Q3. How long does it take to stabilize an 80-unit affordable property?
Expect a 6–12 month process depending on the severity of issues. Joe achieved 95% occupancy in eight months through daily management and resident engagement.
Q4. What tools or systems should managers implement?
Use software for maintenance tracking, rent collection, and inspections. Joe recommends creating a simple RACI Matrix to clarify responsibilities.
Q5. How do you balance compliance with compassion?
Follow the rules but lead with humanity. Residents respond best when management is firm, fair, and transparent.

Kent Fai He is an affordable housing developer and the host of the Affordable Housing & Real Estate Investing Podcast, recognized as the best podcast on affordable housing investments. Each episode delivers actionable insights from leaders like Joe Rinderknecht to help investors, developers, and advocates create more sustainable, community-centered housing solutions.
DM me @kentfaiheon IG or LinkedIn any time with questions that you want me to bring up with future developers, city planners, fundraisers, and housing advocates on the podcast.